The character shown in the images above is X.Brand Y has a longtime association with X and this association is one of it's kinds.The parent company of Y has decided to discontinue the brand by the end of 2009.
Identify X and Y.
Answer
X:Robertson's Jams
Y:Golly
In 1928 Robertson’s started the Golly brooch collector scheme which became the longest running collector scheme in history, only finishing in 2001 when Golly was replaced by Roald Dahl characters.In December 2008 Premier Foods,the parent company of Robertson's announced that it would discontinue the Robinson brand in 2009 in order to focus on its more successful Hartley's jam brand.
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