The brand used the concept of flash mobs and played out a 'freeze act' with the help of live models decked in latest Allen Solly attire,in malls and major commercial shopping streets across the country.
Girls and boys attired in smart casual wear walk into malls or high streets and sit or hold a certain pose for up to seven minutes, becoming real live 'Humannequins', which comes from blending the words 'human' and 'mannequins'
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