Thursday, May 13, 2010

Brand Equity Chandigarh 2010 Edition Review

This was easily the most generous quiz (in terms of audience prizes being actually 'thrown' away) attended till date.Brand Equity's debut stint in Chandigarh failed to see even an average turnout with only 11 teams participating.A bit condescending (as he himself confessed to) Derek O'Brian carried on the proceedings in usual style,with Abhinav & Rahul from Infosys Technologies securing their airline seat to the National finals in Mumbai.

Following are the questions from the prelim round.The answer follows the question in the bracket.

1) Which city in India is often used to describe an extra large dose of alcohol ?
(Patiala as in Patiala Peg)

2)Which bank's offical estimate of the size of economies is known as the Atlas Method ? (World Bank)

3)Which union minister coined the term Chindia ? (Jairam Ramesh)

4)Which was the first company to have a celebrity spokesperson ? (Coca Cola)

5)What is classified as fermented/black/unfermented on basis of manufacturing process ? (Tea)

6)Name the liquid used in air pollution & environment testing applications ? (Water)

7)What replaced the king's image on Nepalese Rs 500 note ? (Mount Everest)

8) Complete this quote by Peter Drucker "The productivity of work is not the responsibility of the worker but of the ______." (manager)

9)The only two American first ladies to appear on the cover of Vogue are Michelle Obama and ____ (Hillary Clinton)

10)Since its launch in 1982,which brand has never asked for more than two minutes ? (Maggi)

11)Which industry has largest number of customers for robotics ? (Automobile)

12)Written on 168 palm leaves,which famous manuscript was discovered by Bhatta Swamy of Tanjore in 1900 ? (Arthashastra)

13)Which city serves as the location of headquarters of the most number of Fortune 500 companies ? (New York)

14)In 1864,which word was introduced in Webster's dictionary to describe 'a coarse cotton drilling used for overalls' ? (Denim)

15)Which famous perfume was introduced by Ernest Beaux ? (Chanel No. 5)

16)Which event does PriceWaterHouse Coopers devote 1700 person hours yearly ? (The Academy Awards/Oscars)

17)What is the color of jet fuel ? (Colorless)

18)Which Shakespearean work has the line "Neither a borrower,nor a lender" ? (Hamlet)

19)Mir Abdul Karim and Mukkarimat Khan of Shiraz, Iran handled finances and the management of daily production of which UNESCO heritage site ? (The Taj Mahal)

20)Where is a CD sold every 9 second,mobile phone sold every 21 second and a football shirt every 2 minute ? (Ebay)

21)Identify the picture. (Erno Rubik)

22)Identify the company founded at the place shown in the picture (Hewlett Packard/The Pao Alto Garage)

23)Identify the logo (London 2012 Olympics)

24)Identify the fashion designer. (Neeta Lulla)

25)Identify the logo.(Lufthansa Airlines)

26)Which TV network replaced the ticker with a flipper in 2008 ? (CNN)

27)Name the first Asian Car to have its photograph displayed at Smithsonian Institute,Washington ? (Ambassador by Hindustan Motors)

28)Featuring the picture of whom did PETA run an ad campaign that read "Too much sex can be a bad thing....for little togers too" . (Tiger Woods)

29) Eustace Fernandes created which one of these following iconic brand characters/mascots ?
*Amul Girl *MRF Muscle Man *Gattu (Amul Girl)

30)Percept Picture Company bought the rights of which song for Rs 1 crore ? (Jai Ho)